BANNER ADS AND RETARGETING
Google Display ads are used to promote powerful messages across websites using contextual targeting. It helps businesses target people on Google network websites, who are reading or engaging with topics relevant to an industry.
Along with search ads on Google, display ads are also commonly used to re-target visitors, who have previously visited a website but have not contacted the business or not made a transaction. This is called Retargeting or Remarketing.
How can we help with Display Advertising?
We start with creating a display campaign media plan based on the target audience, keywords, user interests and placement sites. In this plan, we include content websites which can potentially attract the target audience. We also capture client feedback to understand customer's demographics, interests and attributes to prepare a list of all possible ad placements.
Our team works with the client to come up with banner ads draft in different sizes. We keep the message compelling and attractive and always alter it do A/B tests.
After we launch the campaign, we continuously monitor click data to identify negative placements and remove them to optimize the campaigns for a better ROI. We also build lists of campaign viewers to re-target them with another set of display ads.
Interested to learn more about our display advertising service?