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What should be the Max CPC of your keyword?

What should be the Max CPC of your keyword in Google AdWords? Google AdWords bidding cannot be static; therefore, a single bid amount is not accurate for everyone. Several factors can help you set an optimal bid for your campaign keywords. In this article, we would like to share the most common factors we…

Do You Need A Landing Page For Google Ads?

Do You Need A Landing Page For Google Ad or Paid Search Campaigns? This is one of the most common questions asked by our customers. Unfortunately, some of the most reputable agencies simply respond by saying, yes! These are the five situations we usually consider before we advise our customers to use a landing…